Client and Location

Benders Gym
Decatur, Alabama
www.bendersgym.com

Background

Client has 7 gyms in Alabama, and wanted to reach leads and sales online in addition to their offline advertising methods.

Challenge

To effectively advertise for each gym in the least expensive manner, while maximizing the leads and sales.

Solution

We are only advertising to a tight radius around each gym, thereby only reaching those people that live within a very short driving distance to the gym. We duplicated the advertising campaign for each location.

Results

Leads, phone calls, and sales have increased since the advertising with Google Adwords was implemented.

Update

We have advised the client that their website needs to be updated to a responsive design in order to keep the cost of the advertising low, but they haven’t made the decision to do it yet.