The cost to land in position 1 and 2 most of the time, for most keyword phrases will be 2-3 times more than targeting positions 3-5.
The perfect position to target today is likely between 3 and 5. With Google always changing the way ads are displayed, I tend to target position 3.5 or 4.5 depending on the client’s niche and market.
This strategy will keep you costs at it’s lowest point for maximum impressions and clicks.
Contacts & Referrals?
For those in the DFW area, I highly recommend attending the
North Texas Networking Group
on Tuesdays. They meet at On The Border in Lewisville, TX at Corporate Dr and I35. The time is 11:30 – 1:00, every Tuesday lunch.
You will not find a finer group of people interested in helping each other grow their businesses.