Websites should be refreshed and/or updated every 2-3 years. Why? Because people’s expectations of what websites should look like change about every 2-3 years, and sometimes the technology changes which forces everyone to make adjustments to meet the new technology.

A technological change has occurred in the last 3 years, and due to that change, people’s habits have changed and adapted.

The smart phone has revolutionized the way people access the Internet on a regular basis. Today, 65% or more of all searches on Google, and visits to most company websites are happening on smart phones.

My initial response to this growing change was not to rebuild all my client websites to fit mobile phones, but to simply install a mobile phone plugin that took the content on the website and simply presented it in a way that a mobile phone could access easily. Although it wasn’t a perfect solution, it solved the need at the moment for most clients.

But when a trend becomes a permanent societal change, at least as far as we can see, then a better solution is needed. Along comes a website design called Responsive Design. What that means is that as a browser window is squeezed down, the content, both images and text is moved around, made smaller, and refitted to the size of the device that is accessing the website, automatically. I am never one to jump on the next trend until it becomes a standard. Responsive Design is quickly becoming the standard.

I am encouraging most of my clients to consider moving their websites into a Responsive Design. There are some businesses that are exclusively B2B and in a particular niche, that I don’t see a reason to move there yet, but it’s only a matter of time before all sites will be built in this way.

If you want to update and at the same time, modernize your site to a fresher appearance, and meet the new expectations of the public, give me a call and we will discuss your needs — and we will do it in a cost effective manner.

 

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