XEARA Blog

SEO in a Nutshell URL Factors: A Page is Defined by it’s URL

• Keyword URL’s when possible
• Canonical Issues

On Page Factors: Technical and Copy Issues

• Page Title
• Meta Description
• Meta Keywords
• Keyword Density
• Anchor Text Links (includes Navigation Links)
• Image Alt Tags
• Emphasis Tags (<strong><bold><em><i><u>)
• Header Tags (<H1><H2><H3>)
• Breadcrumb
• No JavaScript (DHTML) Links
• SiteMap

Off Page Factors: Links, Links and More Links

• Directory Links
• Article Directory Submissions
• Vendor Links
• Industry Links
• News Release Strategy
• Forums Links
• Blog Links
• Social Marketing Links

Content Is King: Copy, Copy and More Copy

• Keyword Rich Content Landing Pages
• Blog
• New Releases
• Duplicate Content Issues