SEO in a Nutshell URL Factors: A Page is Defined by it’s URL

  • Keyword URL’s when possible
  • Canonical Issues

On Page Factors: Technical and Copy Issues

  • Page Title
  • Meta Description
  • Meta Keywords
  • Keyword Density
  • Anchor Text Links (includes Navigation Links)
  • Image Alt Tags
  • Emphasis Tags (<strong><bold><em><i><u>)
  • Header Tags (<H1><H2><H3>)
  • Breadcrumb
  • No JavaScript (DHTML) Links
  • SiteMap

Off Page Factors: Links, Links and More Links

  • Directory Links
  • Article Directory Submissions
  • Vendor Links
  • Industry Links
  • News Release Strategy
  • Forums Links
  • Blog Links
  • Social Marketing Links

Content Is King: Copy, Copy and More Copy

  • Keyword Rich Content Landing Pages
  • Blog
  • New Releases
  • Duplicate Content Issues
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