SEO in a Nutshell URL Factors: A Page is Defined by it’s URL
- Keyword URL’s when possible
- Canonical Issues
On Page Factors: Technical and Copy Issues
- Page Title
- Meta Description
- Meta Keywords
- Keyword Density
- Anchor Text Links (includes Navigation Links)
- Image Alt Tags
- Emphasis Tags (<strong><bold><em><i><u>)
- Header Tags (<H1><H2><H3>)
- Breadcrumb
- No JavaScript (DHTML) Links
- SiteMap
Off Page Factors: Links, Links and More Links
- Directory Links
- Article Directory Submissions
- Vendor Links
- Industry Links
- News Release Strategy
- Forums Links
- Blog Links
- Social Marketing Links
Content Is King: Copy, Copy and More Copy
- Keyword Rich Content Landing Pages
- Blog
- New Releases
- Duplicate Content Issues