INTERNET MARKETING COMMENTARY

Reinventing the Online Ads Management Wheel

By LynnS | February 1, 2008 |

Why doesn’t Yahoo and MSN get it? Both, Yahoo Search Marketing and MSN adCenter are unwieldy when it comes to quick, on the fly management of your accounts. I suppose Yahoo has a leg up, because you can at least do a spreadsheet download, make your changes, and reload. MSN has little or no account level override management ability. It seems most things are at the adgroup level, which is a real pain when you want to make an adjustment across the board, and only have over 50 adgroups to work your way through, one at a time. Ask anyone that manages PPC accounts, and most would say without hesitation that Google is absolutely the easiest and best. So why does everyone reinvent the wheel?

At least Ask.com didn’t try - they chose to license LookSmart’s ancient technology, and are paying the price for it.

Print This Post

Share, Email or Bookmark This Page

2 Stars

3 Stars

4 Stars

5 Stars

(No Ratings Yet)

Loading ...

Comments

[ pronounced zee-era ]

Share, Email or Bookmark This Page

Internet Marketing Professional Titles

Internet & Business Consultant
Search Marketing Consultant
Search Marketing Manager
Search Marketing Director
Web Marketing Sales Manager
Sales Manager - Internet Sales
Internet Marketing Consultant
Internet Marketing Manager
Internet Marketing Director
Internet Marketing Vice President
E-Commerce Strategy Director
E-Commerce Marketing Manager
Search Engine Marketing Consultant
Search Engine Marketing Manager
Search Engine Marketing Director
Search Engine Marketing Vice President
Search Engine Optimization Manager
Affiliate Marketing Manager
Internet Marketing Research Analyst
Director of New Client Development - Online Channels