AdWords account limits

These are the limits for an AdWords account:

  • 500 campaigns (includes active and paused campaigns)
  • 20,000 ad groups per campaign
  • 5,000 keywords per ad group
  • 300 display ads per ad group (includes image ads)
  • 50 text ads per ad group
  • 3 million keywords per account
  • 10,000 location targets (targeted and excluded) per campaign, including up to 500 proximity targets per campaign*

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=40907

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