XEARA Blog

Happy Holidays

I hope the Holidays are going well for everyone and that you didn’t eat too much on Thanksgiving.

This week’s news is an interesting article we found that talks about the ad copy on a PPC campaign. I’ve always said that the most important aspect of success in running a PPC campaign, outside the correct and variety of proper keyword combinations … is the Ad Copy. It must not only stand out from all the other ads, it must elicit the click from the prospect you are wanting, and filter out the ones you do not.
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Happy Thanksgiving

We will be sending out monthly newsletters sharing our thoughts, experiences and findings in the world of online marketing and website development. This month’s news is an interesting article we found that verifies through a study that the more links you have on a Google results page, the higher your CTR (click through ratio) and the higher performance your PPC ads will receive – thus lowering your ad cost.
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Keywords – The Secret to Online Marketing Success

The research and choice of the keywords and keyword phrases you choose for your web site and online marketing efforts will absolutely determine your success or failure. Read the rest of this entry »

Stop Treating Your Affiliates As Enemies

There are too many Affiliate Program Managers, mostly with large companies, that have obviously never been an Affiliate themselves. And if that’s not the case, the company they work for has dictated guidelines for the Affiliate Program that is so restricting, that the program they build actually deters most of the top Affiliates from joining. Read the rest of this entry »

Do Your PPC Ads SUCK?

Despite all the talk in the industry about analytics, development of long tail keywords, ROAS (Return on Ad Spend – an almost useless metric) and Google’s latest algo change … The most important element, outside your web site’s ability to convert visitors, is THE AD.

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