When your clients or your business associates think about your business or services, what is the mental image they immediately have?

Is it:

  • An image of what you do?
  • Who you work for?
  • Who you are personally?
  • The industry you work in?
  • A mental picture of you?
  • Your last newsletter?
  • How you talk and treat others?
  • Your political stand?

Do they think of your company name or your personal name?

Is it a positive image or a negative image? … Are you afraid to ask? … LOL

For most of us, our success or failure in business is on a very personal level. Our personal relationships with our clients and customers determine how we are perceived in the marketplace. Even if you are just selling a product to the masses, the service you provide around that sale defines how you are seen in the marketplace.

Are your clients referring you to their friends and family? … If not, have you stopped to ask yourself why?

Personal referrals are the ultimate  measure of what others think of you and your business offerings. If they like and support you, those referrals will come easily and fairly often most of the time.

Those deep personal relationships that you should be forming in life will help determine your Brand, and ultimately your success or failures in business.

For most of us, our Brand is us. It’s who we are and how we treat others – it’s not so much what we do. Yes, what I provide as a service has to fill a need in the marketplace and be something people want. And I can promote my business name everywhere I go, but ultimately, the people I meet and the ones that choose to do business with me make that decision because they like me and trust me, not my company name.

People do business with people.

Any questions about your Brand are fully dependent on who you are and how you treat others.

You are your Brand.

Generally speaking, if you aren’t being successful in business, unless you are trying to sell something that no one wants — I didn’t say no one needs — you probably need to look in the mirror and do a self evaluation.

Improve yourself and you  will improve your Brand.hing that no one wants — I didn’t say no one needs — you probably need to look in the mirror and do a self evaluation.

Improve yourself and you will improve your Brand.

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