XEARA Blog
Archive for the ‘PPC – Pay Per Click Advertising’ Category
Google Adwords PPC Account Limits
AdWords account limits
These are the limits for an AdWords account:
- 500 campaigns (includes active and paused campaigns)
- 20,000 ad groups per campaign
- 5,000 keywords per ad group
- 300 display ads per ad group (includes image ads)
- 50 text ads per ad group
- 3 million keywords per account
- 10,000 location targets (targeted and excluded) per campaign, including up to 500 proximity targets per campaign*
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=40907
Pay Per Click / Adwords – Are You Targeting The Right Placement?
The cost to land in position 1 and 2 most of the time, for most keyword phrases will be 2-3 times more than targeting positions 3-5.
The perfect position to target today is likely between 3 and 5. With Google always changing the way ads are displayed, I tend to target position 3.5 or 4.5 depending on the client’s niche and market.
This strategy will keep you costs at it’s lowest point for maximum impressions and clicks.
Contacts & Referrals?
For those in the DFW area, I highly recommend attending the
North Texas Networking Group
on Tuesdays. They meet at On The Border in Lewisville, TX at Corporate Dr and I35. The time is 11:30 – 1:00, every Tuesday lunch.
You will not find a finer group of people interested in helping each other grow their businesses.
Do Your PPC Ads SUCK?
Do Your PPC Ads SUCK?
Despite all the talk in the industry about analytics, development of long tail keywords, ROAS (Return on Ad Spend – an almost useless metric) and Google’s latest algo change … The most important element, outside your web site’s ability to convert visitors, is THE AD.
Reinventing the Online Ads Management Wheel
Why doesn’t Yahoo and MSN get it? Both, Yahoo Search Marketing and MSN adCenter are unwieldy when it comes to quick, on the fly management of your accounts.
E.G., President / CEO
