XEARA Blog
Archive for the ‘PPC - Pay Per Click Advertising’ Category
Do Your PPC Ads SUCK?
Do Your PPC Ads SUCK?
Despite all the talk in the industry about analytics, development of long tail keywords, ROAS (Return on Ad Spend – an almost useless metric) and Google’s latest algo change … The most important element, outside your web site’s ability to convert visitors, is THE AD.
Reinventing the Online Ads Management Wheel
Why doesn’t Yahoo and MSN get it? Both, Yahoo Search Marketing and MSN adCenter are unwieldy when it comes to quick, on the fly management of your accounts.
"They built our website over 7 years ago, and it's still producing phone requests."
J.C., President
J.C., President
