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XEARA Blog

Archive for the ‘General’ Category

The Sales Cycle

An understanding of this could save you thousands of dollars in promoting and advertising your business with online marketing methods.

Unless someone is motivated to buy through an impulse buying decision, people generally come to a buying decision for a product or service with a 3 step process.

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Craigslist – Advertising for FREE … Well Sort of

First a little history about Craigslist, where it comes from and how big it is.

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The Natural Method of Internet Marketing

I developed this term to explain my methodology of marketing client’s web sites and products on the web. It encompasses not just a single minded approach, but helps to explain a very wide, all encompassing viewpoint that is automatically, self tailored to each client’s needs. Although it was derived heavily from Search Engine Marketing (Pay Per Click Marketing), The Natural Method’s approach is applied in Search Engine Optimization also.

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My Commentary About Internet Marketing

My goal with this commentary / blog is to not only convey my personal philosophy about Internet Marketing, but to pass along the secrets to my success.

I will also be commenting about the industry’s latest news and major players – especially where and when I disagree with their thoughts and comments.

Too many times, an entire industry is ruled and controlled by mass group pressures of what is considered right and correct. Few people are willing to really go against the grain, think originally, look at the issues from another angle, test those thoughts, and speak out as an individual against the norm … I will.

[ pronounced zee-era ]


"After 2 years of no phone calls, we contacted Lynn, and within 3 weeks we received our first order. Orders now come in from the Internet with regularity."
B.L., President

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