XEARA Blog

Archive for the ‘Email Campaigns’ Category

Happy New Year

If anyone is having a problem viewing the email, please let me know which program you are using and what the issue is so that we can resolve it in future mailings. E-mail Me!

Just a quick email this week. I thought I would send out one of my blog entries that most of you probably haven’t read before. Keywords are the foundation that all online marketing is built upon, be it SEO or SEM /PPC.
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Merry Christmas

This time of year always bring thoughts of our successes and failures in the past year as we look forward to what we can do or change in the upcoming year. This article has been distributed all over the net. I don’t know who wrote it, but it presents some interesting points.
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Happy Holidays

I hope the Holidays are going well for everyone and that you didn’t eat too much on Thanksgiving.

This week’s news is an interesting article we found that talks about the ad copy on a PPC campaign. I’ve always said that the most important aspect of success in running a PPC campaign, outside the correct and variety of proper keyword combinations … is the Ad Copy. It must not only stand out from all the other ads, it must elicit the click from the prospect you are wanting, and filter out the ones you do not.
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Happy Thanksgiving

We will be sending out monthly newsletters sharing our thoughts, experiences and findings in the world of online marketing and website development. This month’s news is an interesting article we found that verifies through a study that the more links you have on a Google results page, the higher your CTR (click through ratio) and the higher performance your PPC ads will receive – thus lowering your ad cost.
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