XEARA Blog

Archive for the ‘Email Campaigns’ Category

Driving traffic from SEO, PPC and other Online Marketing Methods is really quite easy. Driving it effectively and affordably is another issue for another day. The real question you MUST ask is, “Once the prospect lands on my website, will they be lead to taking the action that I want? Will they make a phone call for more information or fill out the online form to request more information?” This is where most websites fail – miserably. There are a few basic concepts that will aid in helping increase conversions on your website. Phone Number Placements : Your contact information, mostly your phone number should be in 2-3 places on every page. At a minimum, at the top of the page, and at the bottom of the page. Calls to Actions : Are there calls to action telling the prospect what to do next? Do you have text before your phone number that says, “Call today to save $$$” and such. Is there Ad Copy placed strategically throughout the website? Copy like, “No one offers a better price!” Form Request On Every Page : For some industries, placing a form request on the top of every page is absolutely critical. Client Testimonials : They should rotate on Every Single Page. Just having them on every page, near the middle or top of the page can make a huge difference in making the prospect feel more comfortable about taking the action. Website Navigation : In the “old” days of the Internet, we had the 3 Click Rule – Can the prospect find everything they are looking for in less than 3 clicks? Today, that should be in one click most of the time. This requires that your page navigation has drop down or fly out menues to show pages below pages in the navigation structure. These ideas are a very good start on increasing your website conversions. If you would like help or would like us to do this for you, please feel free to contact me at 214-549-8246.

Client Referral: Is the IRS threatening you with massive penalties and interest on your back tax debt? Are they talking about wage garnishment, or liens on your home? Are IRS tax problems getting out of control? MyTaxRepair.com Well you are not alone. Millions of Americans find themselves in the same situation every year. People just like you, who work hard to make a living but for one reason or another have had a hard time getting caught up on their taxes. Peace of Mind is Just a Phone Call Away Just think of the relief knowing a tax professional is representing you to get the best possible outcome. My Tax Repair is here to help.  Tax relief is one phone call away. We are dedicated to helping you resolve your IRS tax liability based on your case’s individual needs. Resolve tax debt for much less than what you owe with My Tax Repair IRS tax Resolution Company.  We can help you resolve your IRS back tax debt or help you with the appeals process.  Let us help you understand your rights.  If qualified, a taxpayer can reduce over 80% of the total IRS tax liability through an IRS offer in compromise. My Tax Repair’s number one goal is to help you resolve your IRS back taxes once and for all. Visit or Call Today: www.MyTaxRepair.com Contact Us Today. If there is anything we can do to serve your business needs, especially in the area of online marketing (PPC, SEO or Affiliate Management), or you need a new website designed and deployed, or you simply have a question, please don’t hesitate to call! I have added live support to both the website and my emails. If anyone has any immediate questions. Please feel free to use it. Sincerely, Lynn Stanphill www.XEARA.com 800-294-2516 toll free and fax

Understanding The Buying Cycle

If you understand the buying cycle, then you will know where to focus your marketing dollars.

The Buying Cycle refers to the process that most people go through before they make a purchase.

• Discovery : The person discovers a new product or concept that interests them. Example: Digital Cameras – you could not make a profit buying these keywords in Google PPC, but you could build SEO Content on your website targeting those keywords.
• Research : Now they perform research to learn about their options. Example: Canon Digital Camera – you might be able to make a profit on PPC, but this is still best suited for SEO Content.
• Buy : With all research accomplished, the person is now shopping to buy. Example: Canon Rebel Digital Camera – this is a perfect Long Tail Keyword to not only build SEO Content for, but to purchase on a Google PPC Campaign.

Long Tail Keywords are multiple keword phrases. The more keywords a person uses in a search on Google, the closer they are to making a purchase. When you build SEO Content based upon a few chosen keywords, you always want to include variations of those keywords in the content – synonyms, plurals, etc.. PPC Campaigns are also most profitable when you focus most of your attention on these keywords.

If you would like help or would like us to do this for you, please feel free to contact me at 214-549-8246.

---

Client Referral:

Would you like home cleaned by one of the best maids services in Dallas? … or Austin? … or Houston?

Just Cleaning Co offers affordable house cleaning services.

Just Cleaning Company offers professional maid services at affordable prices to the Greater Austin, Dallas and Houston communities. Our mission is to provide quality house cleaning services at affordable prices for anyone that needs a clean home.

Just Cleaning low prices, excellent service!

Visit or Call Today: www.JustCleaningCo.com

---

Need Business Contacts & Referrals?

For those in the DFW area, I highly recommend attending the North Texas Networking Group on Tuesdays. They meet at On The Border in Lewisville, TX at Corporate Dr and I35. The time is 11:30 – 1:00, every Tuesday lunch.

You will not find a finer group of people interested in helping each other grow their businesses.

More Alternative Online Advertising That Works

Most people know how well Craigslist can work for their businesses. But few know about the “other” online classified services that can work as well.

After you build your ad and place it on Craigslist, there are other online classified websites that will not only drive traffic, leads and sales, they also provide a unique linking strategy.

Simply copy your ad and place on these other sites. The time involved is only 1 minutes for each.

Ebay Classifieds – Formerly known as Kijiji, Ebay purchased this as their alternative to Craigslist. Since that purchase, Google is ranking their listings rather high.

Oodle / Facebook Marketplace – I would suggest placing ads through their Facebook Marketplace rather than directly on Oodle. You have the advantage of exposing your products and services to the Facebook audience.

Backpage – Although not as much exposure, it offers the ability to auto renew for $1, and it works quite well for some niches.

I have a client that followed my advice to give Ebay Classifieds a try. He is averaging a sale every 2-3 weeks from all over the country – markets he could never have penetrated from his location in Dallas.

So give these ideas a try. It certainly wouldn’t take more than 15 minutes a week to list once on each. You never know, your next big client could come from a free advertising channel.

If you would like help or would like us to do this for you, please feel free to contact me at 214-549-8246.

---

Client Referral:

Do you or your family play sports?

Baseball, Softball, Football, Basketball, Volleyball, or more?

Team Express offers the finest quality sports related items to help you excel. From Baseball Bats to the finest in Under Armour gear. Visit one of their websites today.

• www.BaseballExpress.com
• www.Softball.com
• www.FootballAmerica.com
• www.VolleyballAmerica.com
• www.BasketballExpress.com
• www.CheerleadingAmerica.com
• www.TeamExpress.com

---

Need Business Contacts & Referrals?

For those in the DFW area, I highly recommend attending the North Texas Networking Group on Tuesdays. They meet at On The Border in Lewisville, TX at Corporate Dr and I35. The time is 11:30 – 1:00, every Tuesday lunch.

You will not find a finer group of people interested in helping each other grow their businesses.

---

Contact Us Today.

If there is anything we can do to serve your business needs, especially in the area of online marketing (PPC, SEO or Affiliate Management), or you need a new website designed and deployed, or you simply have a question, please don’t hesitate to call!

Sincerely,

Lynn Stanphill

www.XEARA.com

800-294-2516 toll free and fax

XEARA : Online Consulting – Internet Marketing – Website Design & Development

Call or Text (214) 549-8246

Online Marketing, Internet Marketing, Online Consultant, Internet Consultant, Marketing Consultant, PPC, Pay Per Click, SEO, Search Engine Optimization, SEM, Search Engine Marketing, Affiliate Management, Craigslist Advertising, Online Advertising, Internet Advertising, Google, Yahoo, MSN, Bing, Website Design, Website Development

Is Your Business Being Found on Google Maps?

Since no one is using the Yellow Pages anymore, businesses are left with only one option – Get found on the Internet.

One of the easiest ways to do this is to make sure your listing on Google Places is optimized for local searches. Most likely, your business is already listed, but it is up to you to “Claim” your listing.

Once you do that, you can then create your own title, description, insert the keywords people use to find your business with, and you can even load images of your business and it’s services and products.

Once your Google Places listing is optimized, you can then create coupons and offers that will help it stand out, purchase tags and create ads so that it can be found more easily.

If you would like help or would like us to do this for you, please feel free to contact me at 214-549-8246.

Client Referral:

Does your fence, deck or patio / garage need staining and sealing for the upcoming spring and summer season?

Kelly Martin of Sealant Specialists provides DFW’s best service with a custom stain / sealer that is guaranteed to last 5 years.

Visit his website at www.DallasStain.com or give him a call at 972-539-6685.

———————————————————————–

Contact Us Today.

If there is anything we can do to serve your business needs, especially in the area of online marketing (PPC, SEO or Affiliate Management), or you need a new website designed and deployed, or you simply have a question, please don’t hesitate to call!

Sincerely,

Lynn Stanphill

www.XEARA.com

800-294-2516 toll free and fax

XEARA : Online Consulting – Internet Marketing – Website Design & Development

Online Marketing, Internet Marketing, Online Consultant, Internet Consultant, Marketing Consultant, PPC, Pay Per Click, SEO, Search Engine Optimization, SEM, Search Engine Marketing, Affiliate Management, Craigslist Advertising, Online Advertising, Internet Advertising, Google, Yahoo, MSN, Bing, Website Design, Website Development

Weekly Online Marketing Tip!

This week’s tip is about Craigslist!

Many companies are experiencing success by marketing and advertising their services and products on Craigslist. It is FREE and their platform accepts HTML for beautiful, branded campaigns.

If you offer a service, then simply place your ad in the “Services” category. With a product, it would be placed in the “For Sale” category.

The Secret
Your ad must include the most important keywords in the title, and the copy should include every keyword possible that people would use to search for your product or service.

You have the ability to provide links to your website (with HTML coding) and the ad will stay live for 45 days.

Depending on your company’s niche, once a week could be enough to drive new leads and sales. If you are in an extremely competitive niche, you might need to create a bi-weekly or even daily campaign to be successful. But the real catch is —- Your ads must be different enough in their content so that their automated filters are not triggered and your ads are deleted. Craigslist does not want you to repost the same ad multiple times which would be considered spamming their platform. Therefore, it would be best to create ads that focus on different aspects of your service or different products.

At a minimum, a once a week campaign of 7 ads will allow you to repost each of the 7 ads over and over with minimum effort every 7 weeks when that ad expires.

If you would like help in creating a 7 week campaign of HTML ads and the initial posting of those ads, please contact me about this service.

---

Client Referral

WARNING

Stay away from Retail Office Furniture Stores unless showrooms facinate you, and Money is NO object.

Seriously, it is totally possible to Overpay by 25-50% for the exact same items provided by InYourOffice.

In the DFW marketplace . . . there are only a few In-Stock Office Furniture Distributors. These sources for New Office Furniture provide 80% of the mid-market products selected by all of our clients.

Pre-Owned Office Furniture is a TREASURE HUNT. . . and what you need is an experienced, well connected resource. My company, InYourOffice has developed all of the right connections over the 25 years.

If you are moving, upgrading, or opening a new business, do yourself a favor and give me a quick call to discuss your needs. I know I can save you 50-80% on your purchase – New or Used.

Why go anywhere else?

Michael S. Conrad
InYourOffice
mconrad@inyouroffice.net
www.InYourOffice.net – Blog
www.InYourOffice.info – Virtual Store
214-682-0592
888-682-0592

---

North Texas Networking Group

For those in the DFW area, I highly recommend attending the North Texas Networking Group on Tuesdays. They meet at On The Border in Lewisville, TX at Corporate Dr and I35. The time is 11:30 – 1:00, every Tuesday lunch.

You will not find a finer group of people interested in helping each other grow their businesses.