What Are You Willing To Pay For A Qualified Lead?

I suppose we should first define what a qualified lead is. The answer would vary for different businesses, but in general, it’s a prospect that fits your client profile and is in the purchase cycle. The Purchase Cycle Discover Research Buy Each of these elements...

The Assumptive Close

One of the greatest lessons I learned from Insurance and Investment sales was the Assumptive Close … and it’s so easy. Always assume that the prospect is going to buy. Make all your actions work towards and with that assumption. If you do this, then the...
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